Led UX content strategy across key experiences on Redfin.com and the Redfin app, crafting customer-focused copy that supported business goals and user needs at scale. Built strong partnerships with product marketing teams to develop and execute experimentation roadmaps, and established regular office hours with product designers to provide ongoing content guidance. Continuously optimized UX copy based on A/B testing insights, using performance data to improve customer experiences for millions of monthly users.

App onboarding experience