Led content strategy for four videos supporting Redfin’s 2025 evergreen marketing campaign, identifying key campaign messages to elevate and expand through video storytelling. Partnered closely with animation and production teams to develop storyboards and scripts that translated high-level marketing objectives into engaging creative concepts. Adapted each script for both :07 and :15 executions across YouTube, Facebook, Instagram, and other digital platforms, ensuring message clarity and consistency across channels.

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