Led content strategy and script development for a promotional video collaboration with Apple, ensuring alignment with Redfin’s brand standards, messaging framework, and legal guidelines. Partnered with creative leadership and production teams throughout the process, providing scratch voiceover to bring the story to life and accelerate creative decision-making. Extended the campaign into an integrated content program by conceiving a supporting blog, email, and social strategy centered on luxury homes inspired by the show, creating a cohesive cross-channel audience experience.
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